Job Title: Search Marketing Specialist
Location: Utah, USA (Remote)
Alliance Community Services is a leading provider of community-based support services in Utah, dedicated to empowering individuals and families to thrive. We are committed to leveraging innovative digital strategies to enhance our reach and impact. We are currently seeking a talented Search Marketing Specialist to join our team and drive forward-thinking search marketing initiatives.
Job Description:
As a Search Marketing Specialist at Alliance Community Services, you will play a pivotal role in expanding our online visibility and engagement to better serve our community. You will utilize advanced search marketing tactics to optimize our content, products, and services for Internet-enabled devices and interfaces. By analyzing search query behaviors and user intent, you will drive continuous improvement in our digital outreach efforts.
Key Responsibilities:
- Develop and execute strategic search marketing campaigns to increase visibility and engagement with Alliance Community Services across digital platforms.
- Conduct thorough analysis of search query behaviors on various search engines and Internet-based content platforms to identify opportunities for optimization.
- Utilize research, data analysis, and technology tools to gain insights into user intent and behavior, informing the development of targeted marketing strategies.
- Collaborate closely with internal teams to ensure alignment of search marketing efforts with organizational goals and priorities.
- Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of search marketing initiatives and drive continuous improvement.
- Stay informed about industry trends, algorithm updates, and best practices in search engine optimization (SEO) and search engine marketing (SEM).
- Provide regular reports and insights to stakeholders, highlighting campaign performance and recommendations for optimization.
- Proactively identify opportunities for innovation and experimentation to enhance Alliance Community Services’ digital presence and impact.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or related field (Master’s degree preferred).
- Demonstrated experience in developing and implementing successful search marketing strategies.
- Proficiency in SEO, SEM, keyword research, and analytics tools such as Google Analytics, SEMrush, or Moz.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and collaboration skills, with the ability to work effectively with diverse teams and stakeholders.
- Creative problem-solving abilities and a passion for driving positive change through digital marketing.
Join Alliance Community Services and contribute to our mission of empowering individuals and families in Utah to thrive through innovative digital strategies!
Employment/ Alliance Community Services
Interview Site: 5286 South Commerce Drive, A-136, Salt Lake City, UT 84107
Education: Bachelor’s Degree
Experience: 12 months
Salary: $37,045.00/year
Positions Available: 1
If qualified for this position, please send resume to:
Jorge Arce Larreta at [email protected] or call (801) 265-1111
